Amid the fierce competition in the hospitality industry; how can you possibly optimize your hotel’s website to rank high up Google results for a search term like ‘hotels near me?’ This question bugs the minds of every hotelier, so you are not alone. Most will think it is almost impossible, especially for new hotels with low patronage. However, you are wrong (sorry!), because it is a lot more straightforward than you would have thought.
There are several search engines for which you can optimize your page or post, but Google is by far the most popular. This article will be based on Google SEO, and our focus keywords will be ‘hotels near me.’
How to rank higher on Google with your hotel website
Search engine optimization (SEO) is a tricky subject because no one knows for sure how these search engines rank results. It is also more complex, given that Google changes its algorithm regularly. However, the good thing is that there are tested and proven ways to make it possible to rank. We will categorize SEO into on-page SEO and off-page SEO.
- On-Page SEO
On-page SEO techniques are the things you do ON your page to rank for the keyword ‘hotels near me.’ The practices here are basically to convince Google’s crawlers that your content is relevant to your potential audience. This means that to rank for ‘hotels near me,’ your content must appear useful to a Googler searching for hotels around him/her. In the past, people got away with stuffing keywords all over their content mindlessly, from the domain name to even blackhat techniques like typing ‘hotels near me’ in white fonts throughout pages.
These days, keyword stuffing would only get your content blacklisted by Google crawlers and categorized as spam content. Best practices nowadays include placing your keyword in strategic locations on your page or post. Moreover, these strategic locations are what we will highlight here in this section. Plugins such as Yoast on content management systems like WordPress make it easy to optimize your content. You can as well outsource this task to a website like fundedposts.com; they will work wonders on your page or post.
To optimize your content for ‘hotels near me,’ follow the points below:
- Place your keywords in the title of your page, preferably at the beginning. For example, the topic ‘hotels near me: A Brief Guide’ will rank higher than ‘Good hotels in my area.’
- The meta description and meta tags of your content should contain your keywords.
- The URL of your content should contain your focus keywords.
- Structure your articles and pages into sections with relevant subheadings. Google’s bots read body tags (H1, H2, H3), so ensure your headings are not just bolded.
- Keyword density is the proportion of your keywords to the overall content. As mentioned earlier, you need these keywords in your content, but limit the density to 2% to 5% to avoid banning.
- Optimize images also by giving all your images relevant tiles. It would help if you also optimized your ‘alt’ text as that is what the crawlers see.
- Internal and external linking: – within your content, endeavor to put in links to other content on your site, as well as other relevant websites in your niche. Internal linking also increased the time visitors spend on your website, and this also helps your SEO.
- Off-Page SEO
These are SEO practices that you implement outside of your website. Off-page SEO does not have much to do with keywords, but it works excellently not only for search result ranking; it also increases your site authority. Best practices here include the following:
- Online reputation management: – Your website should have active profiles on social networks, where you also promote your content to followers. Share your content on these social media, and do not overlook image sharing platforms like Flickr, Instagram, and Pinterest, as they are excellent for targeted traffic.
- Whether or not your site is a blog, having a section where you post articles is crucial for SEO, and it gives your visitors reasons to return. Besides, Google loves fresh, relevant content posted regularly. Best practices are to churn out relevant content at least thrice a week. Do not just post for the sake of it; if you have problems doing this, you can outsource to freelancers directly from their pro websites, such as fundedposts.com, or take a risk on freelance platforms, such as Fiverr.
- Post useful articles, walkthroughs, and comments with your URL on forums related to your niche. This gives interested people (and Google crawlers) the impression that you are an authority in this field.
- Submit your site to the search engines. Fix your Google search console, tag manager, and so forth.
Other off-page SEO techniques include video marketing, link baiting, local listings, article submission, guest posting, and many others. What we highlighted are simply the most popular and sure-fire methods to rank high in search results quickly. The fantastic thing about off-page SEO is that it is excellent for your ranking and also works magic in boosting your site’s credibility, authority, and ultimately, leads and conversions.
Most efforts made for your hotel website to top the search result list should be directed at making it more user-friendly. Optimize for your readers, and search engines will love your content. Therefore, to rank for ‘hotels near me,’ try to make your content relevant for the guy searching for a hotel close to him, because Google knows that even if you were to rank high, your visitors would still not spend much time on your website.